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	<title>Tewha &#187; bad marketing</title>
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	<link>http://tewha.net</link>
	<description>Writings and links on iPhone and iPad programming</description>
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		<title>Firefox vs. Safari comparison: revised</title>
		<link>http://tewha.net/2008/06/firefox-vs-safari-comparison-revised/</link>
		<comments>http://tewha.net/2008/06/firefox-vs-safari-comparison-revised/#comments</comments>
		<pubDate>Wed, 18 Jun 2008 06:55:13 +0000</pubDate>
		<dc:creator>Steven Fisher</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[bad marketing]]></category>
		<category><![CDATA[comparisions]]></category>
		<category><![CDATA[Firefox]]></category>
		<category><![CDATA[Safari]]></category>

		<guid isPermaLink="false">http://tewha.net/?p=528</guid>
		<description><![CDATA[I saw an episode of Yes, Prime Minister today. I haven&#8217;t seen this series in years, but it&#8217;s quite possibly both the most talky-talky and brilliant British sitcom. Whenever I see YPM, I&#8217;m reminded of Sir Humphrey demonstrating to Bernard &#8230; <a href="http://tewha.net/2008/06/firefox-vs-safari-comparison-revised/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>I saw an episode of Yes, Prime Minister today. I haven&#8217;t seen this series in years, but it&#8217;s quite possibly both the most talky-talky and brilliant British sitcom. Whenever I see YPM, I&#8217;m reminded of Sir Humphrey demonstrating to Bernard <a href="http://users.aims.ac.za/~mackay/probability/survey.html">how survey results can be cooked</a>.</p>

<p>With this thought fresh on my mind, I ran into the <a href="http://daringfireball.net/linked/2008/june#tue-17-firefox_safari_comparison">Firefox vs. Safari link on Daring Fireball</a> Obviously, feature charts are the same: The person developing them arranges it so their product gets the most checks. I decided to generate a more balanced feature comparison chart that would give Firefox and Safari an equal number of checks.</p>

<p>Firefox fan? Well, you probably won&#8217;t find this as funny as I do. You might even be deeply offended. But the thing is: I&#8217;ll still find it funny.</p>

<p><a href="http://old.tewha.net/wp-content/uploads/2008/06/comparison.png"><img src="/wp-content/uploads/2008/06/comparison.png" alt="Firefox vs Safari" title="Firefox vs Safari" class="alignnone size-medium wp-image-527"></a></p>

<p>And for the record: I found Firefox 3 to be an improvement over Firefox 2 in most areas, but a major step backwards in complying with Mac behavior. I know they tried, but the closer (but definitely not perfect) appearance makes the poor behavior all the more jarring. But that&#8217;s starting to read like a review, and I&#8217;ll save that for a later post. ((Or more likely never: the subject will probably be beaten to death by the time I get back to it.))</p>
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		<title>Times RSS reader</title>
		<link>http://tewha.net/2008/05/times-rss-reader/</link>
		<comments>http://tewha.net/2008/05/times-rss-reader/#comments</comments>
		<pubDate>Thu, 08 May 2008 15:11:43 +0000</pubDate>
		<dc:creator>Steven Fisher</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[bad marketing]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[softwaremarketing]]></category>

		<guid isPermaLink="false">http://tewha.net/?p=509</guid>
		<description><![CDATA[Times, a newspaper-style RSS reader. But my advice? Skip it, unless you want demonstration of how not to do a product roll-out. Despite being a great idea, it feels extremely buggy. Worse, the application nags you so constantly to buy &#8230; <a href="http://tewha.net/2008/05/times-rss-reader/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.acrylicapps.com/times/">Times, a newspaper-style RSS reader</a>. But my advice? Skip it, unless you want demonstration of how <b>not</b> to do a product roll-out. Despite being a great idea, it feels extremely buggy. Worse, the application nags you so constantly to buy it — starting on the first day — that it&#8217;s hard to take what&#8217;s there seriously.</p>

<p>It&#8217;s difficult to explain how annoying this is, or why it would even be a problem. The best analogy I can come up with is this: Imagine a first job interview where every third sentence from the candidate is &#8220;So, are you going to hire me now?&#8221; So how long would the interview go on before you showed the candidate the door (or, in this case, the Trash)?</p>
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		<title>How not to do a 30 day trial</title>
		<link>http://tewha.net/2007/09/how-not-to-do-a-30-day-trial/</link>
		<comments>http://tewha.net/2007/09/how-not-to-do-a-30-day-trial/#comments</comments>
		<pubDate>Fri, 07 Sep 2007 16:33:05 +0000</pubDate>
		<dc:creator>Steven Fisher</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[bad marketing]]></category>

		<guid isPermaLink="false">http://pyile.com/2007/09/how-not-to-do-a-30-day-trial/</guid>
		<description><![CDATA[Well, I downloaded the trial of e, a poorly named but apparently quite capable text editor for Windows. It was a 1.0 release and not very stable, so I uninstalled it on the first day I had it and waited &#8230; <a href="http://tewha.net/2007/09/how-not-to-do-a-30-day-trial/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Well, I downloaded the trial of <a href="http://www.e-texteditor.com/">e, a poorly named but apparently quite capable text editor for Windows</a>. It was a 1.0 release and not very stable, so I uninstalled it on the first day I had it and waited for an update. I downloaded the update yesterday to discover&#8230;</p>

<p>The trial has 2 days remaining.</p>

<p>That&#8217;s really all I needed to see. I immediately uninstalled it. e might very well be great software, but since I never really got to try it the developer is not going to get a purchase from me.</p>

<p>Anyone doing a time limited trial needs to seriously consider how it expires. This kind of 30 day trial doesn&#8217;t give me a chance to evaluate the software, and it doesn&#8217;t give the developer any chance to make a sale. The developer would be much better off using 30 days of use (like <a href="http://www.omnigroup.com/">Omni Group</a> products), or reseting the trial when the software is reinstalled, or even just resetting the trial for new releases. How many months in a row do you think someone&#8217;s going to do an unnecessary uninstall/reinstall just to avoid paying a reasonable $34.95?</p>

<p>Anyway, that&#8217;s all the feedback I have from a 30 day trial. Sad, isn&#8217;t it?</p>
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